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A perm (permanent wave) is a professional chemical treatment that restructures the hair's internal bonds to create lasting curls, waves or extra body. It's a good option for anyone in Cardiff with flat, limp or straight hair who wants more texture and volume without daily styling effort, and results are designed to hold for months rather than days.
More information
How the process works
A perm reshapes hair using a two-part process: a physical phase and a chemical phase.
- Hair is cleansed to remove oil and product buildup
- Sections are wrapped around rods or rollers in a pattern matched to the desired curl size
- A waving solution is applied to break the hair's internal (disulfide) bonds, allowing it to take the shape of the rod
- Hair processes for a set time, then the solution is rinsed out
- A neutralizer is applied to reform the bonds in their new curled or waved shape
- Rods are removed and hair is gently dried and styled
The whole appointment takes around 75 minutes, though timing can vary with hair length and density.
Choosing the right style
Perms aren't one-size-fits-all. During consultation, our stylists, including Senior Stylist Hannah James, will talk through which approach suits your hair type and the look you want.
- Body wave for loose volume and soft movement
- Spiral perm for tighter, vertical curls
- Digital/hot perm for heat-assisted, softer waves
- Traditional cold perm using an alkaline solution for classic curl
Who it suits and what to expect
A perm works best on hair that's in reasonably good condition, since the chemical process is significant.
- Suits fine, flat or limp hair wanting volume and texture
- Not always suitable for heavily bleached or over-processed hair, which may not withstand another chemical service safely
- Results typically last from a couple of months up to around six months, until treated hair grows out or is cut
- New growth at the roots will show your natural texture, so trims and touch-ups are part of ongoing maintenance
- Expect a short patch test or consultation beforehand if you have a sensitive scalp
Aftercare
Proper aftercare helps protect the new curl pattern and keep hair healthy.
- Avoid shampooing or tying hair up tightly for the first day or two after treatment
- Use moisturizing, gentle shampoos and conditioners afterward
- Limit heat styling and use heat protectant when you do
- Avoid harsh brushing on dry curls to reduce frizz and breakage
Frequently Asked Questions
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- ViewPartial Perm£80•60 mins